Sweet Revenge will open on 62 Carmine St., between Bedford Street and Seventh Avenue South, in the West Village.
This spring will bring a new cupcake bar called Sweet Revenge to 62 CARMINE ST., between Bedford Street and Seventh Avenue South, in the West Village.
Entrepreneur Marlo Scott signed a 10-year lease for the 780-square-foot space. The asking rent was about $125 a square foot.
Sweet Revenge is the latest addition to what has become a cupcake-shop explosion in New York City. In recent years, independent operators as well as chain bakeries have opened dozens of new locations in the city.
Before leaving her career in media marketing to launch Sweet Revenge, Ms. Scott spent two years testing cupcake recipes in her tiny West Village kitchen.
“I want to create a fun, fabulous place where life is grand,” Ms. Scott says. “This is a town that loves its cupcakes, and there’s an opportunity to make cupcakes a little more sexy and hip.”
Record store Vinyl Mania vacated the space more than a year ago.
“Carmine Street is up and coming,” says STEVE RAPPAPORT, a Sinvin Realty broker who represented both the tenant and property owner Carbed Realty in the deal. “It’s definitely a neighborhood in transition.”