New Zealand’s Icebreaker to open its first NYC location, mere blocks away from fellow outdoorsy sportswear sellers Patagonia, North Face, REI and Eastern Mountain Sports.
Just in time for winter in New York, a New Zealand-based outdoor sportswear retailer is breaking into the Big Apple.
Icebreaker, which was founded in 1994 and is headquartered in Wellington, recently signed a seven-year lease for its first New York City location, a 3,500-square-foot space at 102 Wooster St., between Spring and Prince streets. Asking rent for the deal, which includes a 1,600-square-foot basement, was $137 a square foot.
Set to open for business during the first week of December, Icebreaker will heat up the competition between sporting-goods stores in SoHo.
“The space is right across the street from Patagonia and a block away from the North Face,” says SARAH SHANNON, the Sinvin Real Estate broker who, along with colleague CHRISTOPHER OWLES, represented landlord 102-106 Wooster.
Icebreaker, which specializes in merino wool clothing, will also compete against Eastern Mountain Sports, on Broadway, and REI, which recently leased 39,000 square feet at the Puck Building.
The Icebreaker shop, called a Touch Lab, will be the company’s third in North America, and replaces a sales office for the Trump SoHo.
Karen Bellantoni of Robert K. Futterman & Associates, and Victor Fandel of Fandel Retail both represented the tenant in transactions.