Sinvin Realty, LLC announced that it brokered the lease for a new James Perse store, Perse’s ninth to date, this one in East Hampton, Long Island, at 56 Newtown Lane. Perse, starting with caps and Tshirts and now a favorite “life-stylist” of celebrities and jet-setters, signed a long-term triple-net lease with owners Donna Collins and Bruce Jaildagian for an 1,800 s/f single-story retail building with basement. The exact terms of the deal are undisclosed, but the owners were asking a starting rent of $250,000 per annum.
“56 Newtown is being designed by Perse’s architect to resemble a mid-century modern beach house,” said Christopher Owles, Sinvin principal, and the sole broker for this transaction. “Not just another retailer, he’s really done well with the concept to bring the outside in; plus, the store will open out onto a deck, which Perse is adding to the side of the building, creating a relaxed, resortstyle area so his customers may enjoy the full James Perse experience.”
56 Newtown Lane is in an area of the beach town that has been called the ‘SoHo of East Hampton’ by some local residents. It is right off Main Street, where ultra high-end retailers such as Coach, Ralph Lauren, and Tiffany & Co. have been for years. And Newtown Lane has become it’s own fun fashion strip, housing funky little boutiques, cafes, and fine art galleries, along with established retailers such as Scoop, John Varvatos, and Catherine Malandrino right next door.
Perse loves this area of Long Island–he’s excited about offering his home furnishings, his “Baby James” line of children’s wear, and his signature surfwear and accessories for men and women, in a real beach community. The store in East Hampton, opening April 2008, will be most similar in style to Perse’s upcoming beach house store in Malibu, set to open in Summer 2008. He says, “I’ve tried to take modern, and bring nature and warmth into it.” Owles, a long-time representative for Perse, also brokered the two James Perse stores in Manhattan and continues scouting for the perfect spots.