Olde Vienna comes to trendy TriBeCa

A furniture store will open on Walker Street in September. The owner calls it the right neighborhood “for selling high-end furniture and accessories.”

A loft space in TriBeCa will soon see a bumper crop of classic and modern Viennese furniture up against its exposed brick walls. The new store, named Stillfried Wien, will open at 40 Walker St., between Broadway and Church Street, in September in a space formerly occupied by O Lighting.

The new tenant’s owner, Michael Trubrig, has signed a five-year lease with the landlord, 40 Walker, for the shop that includes 1,800 square feet of ground-floor space plus an 800-square-foot basement. The asking rent was $75 per square foot. Roxanne Betesh of Sinvin Real Estate represented both parties.

Mr. Trubrig currently lives in Austria and will move to New York with his family in July. As for the store’s name, he noted that it is a combination of his wife’s surname and the German name for Vienna.

“It’s simply the right neighborhood for us,” said Mr. Trubrig. “We are selling high end furniture and accessories.”

Among his neighbors will be David Gage String Instruments, the Tribeca Grand Hotel, retailer Steven Alan, as well as restaurants All Good Things and Cercle Rouge.

“Getting the chance to present these very traditional furniture manufacturers that have been around for a couple centuries, and putting them in a modern light in New York is very exciting,” said Mr. Trubrig.