Commercial Real Estate & Advisory

Midtown properties kick off New Year with a bang

By Steve Cuozzo | January 6, 2015

The romantic gems at Marisa Perry Atelier will soon glitter more brightly. The popular jewelry boutique specializing in custom engagement rings is moving from its tight Soho location on Prince Street to a space more than twice as large on a vibrant West Village corner.

Marisa Perry has signed a lease for 1,200 feet on the ground floor at 636 Hudson St. at the corner of Horatio. Just steps from the Gansevoort Hotel, it boasts 60 feet of glass-windowed frontage on two sides.

“We needed to expand,” Perry said. “We loved our current location but we sometimes had to walk customers to the front door to see our products. Our new home will be flooded with daylight.”

Marisa Perry has been one of Soho’s most successful jewelry boutiques. “We are a design firm with a retail store,” she said. The bling, designed by Marisa’s husband, Douglas Elliott, has been featured in W, Harper’s Bazaar and Modern Bride and worn by celebrities including Alicia Keys, Naomi Campbell and Penelope Cruz.

Perry was repped by Sinvin Real Estate’s Christopher Owles with Jonny Isbitt. “With a lease coming up in July, she realized this was a push they needed for more space, both to showcase their designs and to take care of their employees,” Owles said.

The asking rent was $250 a square foot — compared to the $700 a square foot Perry’s Prince Street landlord was asking, Owles said.

Perry’s new landlord was repped by Newmark Grubb Knight Frank’s Jay Gilbert and Jansen Hafen.