Hollywood gym muscles into Chelsea

Machineless fitness facility Brick takes a former D’Agostino’s supermarket space on West 17 Street for its first New York location.

A cross-fit, machineless gym is leaping across the continent. Three-year-old, West Hollywood, California-based Brick is opening its first New York location, called Brick N.Y.C. The company signed a 10-year deal for 13,100 square feet at 257 W. 17th St., between Seventh and Eighth avenues. The deal includes 7,200 square feet on the ground floor, plus a 5,900-square-foot basement. Asking rent was $75 per square foot.

The aspiring fitness chain was drawn to the neighborhood by its high number of residential dwellers.

“We’re right in the middle of Chelsea, so there’s a huge population that’s going to be interested,” said Jared Blank, a partner in the business. The company’s L.A. home base, Brick L.A., boasts celebrity clients including Bob Harper of NBC’s The Biggest Loser and Max Greenfield of Fox’s New Girl, for the gym’s cross-fit and cardio classes. A second location in that city is expected to open in the next year.

Brick, which will open in June in Manhattan, replaces a D’Agostino’s supermarket in the space.

Steve Rappaport of Sinvin Real Estate represented Brick. Landlord 257 Associates was represented by Ariel Schuster and Andrew Connolly of Robert K. Futterman & Associates.